• June 06, 2018
    How to Learn From Negative Reviews

    Negative online reviews can be unsettling, but they’re not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it’s often more about the perceived popularity of the brand than how many stars […]

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  • May 26, 2018
    How to Generate More Referral Leads

    Referrals are a great way to generate leads, but asking for them requires a bit of finesse. Here are five tips to help you score recommendations to boost your business. 1. Do good work first. Referrals are earned, so you have to create an excellent customer experience every time. While you can mention you’d like to ask for […]

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  • May 26, 2018
    How Often Should You Post

    You really couldn’t ask for a better marketing channel than social media. Of course, even the best platforms require a well-planned marketing strategy. So how can you boost your social presence and gain a larger following? Here are a few best practices. Engage Your Followers Don’t think of social media as a tool for self-promotion; that’s […]

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