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Lead Generation: Funnel Optimization

September 10, 2020

A well-optimized lead generation funnel can help every facet of your lead generation strategy. Let’s take a closer look at how to improve yours.

Are you hoping to build or optimize your lead generation funnel? This is a great systematic approach to generating new leads and bringing in potential customers. In this process, a marketer funnels their target audeince through strategic stages in order to lead consumers to make a purchase.

Keep reading to learn more about how to build a lead generation funnel so that you can improve your marketing efforts starting today. In this guide, we will let you in on some tips and tricks that can make your lead generation funnel a successful marketing tool.

Understanding Lead Funnel Stages

There are three stages in a lead generation funnel. At the top of the funnel is awareness, the first stage. This is where the company first introduces itself to a potential customer.

The middle of the funnel or stage two is engagement, or building a relationship with a consumer. At the bottom of the funnel is the final push that a consumer needs to make a purchase, and can be used in the form of a free trial, a demo, or a discount offer.

This three-step funnel is a great way to turn strangers into paying customers, and we’re here to help you construct your own.

Evaluate the Customer Journey

To create a successful lead generation funnel, you will want to map out the customer journey so that you can better understand how to lead it in the right direction. You can do this through better understanding your customer by conducting interviews, surveys, or reading support tickets. This will help you figure out how to market to them in a way that generates a connection.

Create Quality Content

Knowing more about your customer can help you create content that will connect with them. Create content for each stage of your lead funnel.

Videos, blogs, and social media posts are great content types to use at the top of your funnel, while downloadable content such as case studies work best in the second stage. The bottom of the funnel needs to push consumers to become customers using tools such as a free trial or discount.

Make sure you are using tools to drive traffic to the content you’ve created to generate more leads. There are a few great ways to promote your content, like posting your content to social media or sending it in email newsletters. This is a great way to also drive more traffic back to your site.

Find a way to track your traffic analytics and collect prospect information. This will help you figure out what tools are best for reaching your potential customers.

Lead Generation Funnel: The Basics

Whether your building your first lead generation funnel or hoping to improve your current model, keep these tips and tricks in mind for the best results. Having a systematic plan in place for turning strangers into customers can help you boost your profits and broaden your customer base. Make the most out of your marketing efforts by applying them to this system today.

Are you looking for a full-service marketing agency that can take your business to the next level this year? Contact us today to book a free consultation with a marketing agency you can trust.