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Lead Generation and Digital Marketing: What’s the Link?

July 29, 2020
By Mushky Lewis

Lead generation is exactly what it sounds like, generating leads. Thinking of it this way isn’t wrong, but it doesn’t quite capture the scope of what lead generation is.

Thanks to technological advancement and the internet, lead generation has turned into one of the most effective and powerful digital marketing tools.

You can seamlessly incorporate it into your inbound marketing strategy to enrich your marketing endeavors. At the core of lead generation is, you guessed it, “leads.”

Think of leads as any potential customer in your target audience. Lead generation premises on capturing as many leads as possible within the shortest time. After doing so, all that’s left is to reel your leads into your store to make a killing.

What Has Lead Generation Got to Do With Digital Marketing?

Effective lead generation combines a variety of digital marketing tactics to generate these leads. The company leverages the already-established digital marketing setups to generate leads.

It’s no wonder businesses with robust digital marketing setups seem to excel at lead generation. Here are some modern ways businesses generate leads.

Direct Emails

Not the most creative way to capture leads, but it works. Direct email involves sending emails directly to potential customers. For the method to be more effective, consider throwing in incentives, like a promo code, for instance.

First, you have to get permission to send these emails. Once you do, don’t drown your leads with dozens of emails; it’s pretty annoying.

Social Media

You can use social media to capture potential leads. It’s a simple but very efficient method of landing you some new leads. The average person spends, on average, about two hours on social media every day.

First, you need a social media profile to start your lead generation program. You should have at least one account on Facebook, Twitter, and Instagram. You can even use Instagram’s ad service to enhance your lead generation efforts or consider social media automation for the same.

Social media contests have been especially popular among businesses. It’s an excellent and fun way to generate leads and get the conversation going.

Google Ads

The simplest way to generate leads is through Google ads. These targeted ads capture your potential customers’ attention as they surf the internet with the hopes that the potential customer clicks the ad.

If the customer does so, you lead them to a page where you can use other tactics to clamp down on the leads. Google ads have an excellent return on investment and are easy to integrate with your current marketing strategies.

The Importance of Leads

A good chunk of your leads translates into actual paying customers. Plus, if they don’t, your leads can become excellent referrals.

For effective lead generation, you need to strike the perfect balance between quantity and quality. More leads don’t necessarily translate to more customers unless you do your lead generation right.

Generate Leads for a Thriving Business

Lead generation is a great way to propel your business to greater heights. Plus, you can simply integrate it with your digital marketing strategies that are already in place. However, remember quality takes precedence over quantity when it comes to lead generation.

You can always get professional help for your lead generation endeavors. Book a consultation today, and we’ll help you come up with an effective lead generation strategy.