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How Many Visitors Should Be Subscribing to Your Emails?

May 06, 2019
By Mushky Lewis

Why you should be using email marketing:

Email marketing is an excellent tool for any business, and it helps to engage with your consumers on a large scale. Tools like this help to reach a large portion of your consumer base in a relatively quick and easy fashion. Email marketing is used for a multitude of uses, and they all help to bring your business back into the eye of the consumer. One issue with email marketing, however, is opt-in rate and viewership. Consumers won’t always like communication straight to their inbox. There are many actions that can be taken to help increase both open rates and opt-in rates. Below we will explore the great uses for email marketing and how to increase its effectiveness.

What is the opt-in rate?

The opt-in rate is the percentage of people that sign up for an email list when visiting a website. This is an important statistic because it helps to show that consumers are interested in what your business offers. They want to learn more and are voluntarily choosing to interact and learn more about your products or services. The average opt-in rate across the web is a mere 1.95%. This means that out of every 100 consumers that visit a site, two people sign up for an email list. This is an incredibly low number. To be considered a top opt-in list, that number increases marginally to about five people per 100. Email marketing is a great tool and should be utilized to its fullest to help show your business to the most consumers possible.

What you need to know about the opt-in rate:

Numbers don’t always paint the full picture when it comes to opt-in rate. There are four essential tools when it comes to obtaining users for your email campaign: welcome mat, list builder, scroll box, and smart bar. The opt-in rate is conceived from the average of these four tools, not just a single tool. So, one method may be highly outperforming others. Each one of these tools is unique and has its own uses.

Methods to increase the opt-in rate:

The first tool, the welcome mat, is a pop-up that appears when the consumer reaches the landing page. Next, list builders can be used in many ways. It can be triggered on a particular click, after a certain amount of time, or before a user leaves. The third is a scroll box. This method has a pop-up display after the user reads a certain percentage of a page. Finally, we have the smart bar, in which a bar is placed on the bottom of a site to blend in and look less intrusive. All of these tools are great for obtaining more users for your email list.

Other methods include the squeeze page. This is a dedicated landing page that is solely present to promote the offer your company is currently pushing. The goal of this page is to obtain the user’s information and entice them to buy what your company offers. A squeeze page is generally set up with a large headline stating what you are offering. It also contains a picture of what is being offered accompanied by a call to action and fields for the user to enter information.

The pop-up:

The pop-up is the best course of action when it comes to the effectiveness of email marketing. A pop-up will show potential consumers what you are offering, and it can be directly in front of them when you choose. Pop-ups can be set for all kinds of triggers, whether it be a percentage of a page read or if a person intends on leaving a website. A pop-up will be right in the face of the consumer and show them exactly why they should be connecting with your business. It will be directly in their face, and they have to read it before they are able to move on to anything else. The pop-up is one of the greatest weapons when it comes to opt-in rate and email marketing.

Advice on email marketing and the opt-in rate:

Email marketing is an essential tool for the success of any business. Email marketing enables your business to showcase what you are offering to your customer base in an effective and straightforward way. Emails can be sent to promote anything from new products and services to sales and discounts. It is an excellent tool if used effectively. Email marketing can be used to remind consumers of your business and to why they should choose you over the competition. Any marketing tool has its pros and cons.

When it comes to email marketing, pop-ups are king. But, this only applies if they are used correctly. Pop-ups can be used in a multitude of ways. They can show up on a particular point of a page, or be triggered when someone first enters your site. However, they must be tracked and conform to your consumer base so as to not dissuade consumers from filling them out and joining your email list. The opt-in rate may seem small at a mere 1.95% across the web, but it should be taken with a grain of salt. It may seem small, but there is no need to worry, as email marketing should make up only part of your business’s overall marketing efforts. We are always available for a chat on how you can optimize your marketing efforts. Contact us for expert advice and great insight anytime!