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How Can Email Marketing Benefit Your Business?

December 23, 2019
By Mushky Lewis

No matter the size of your business, big or small, allocating your marketing budget is a common factor. Determining the best use of your money is complicated, and there are so many mediums you can use to showcase your business. Email marketing is an excellent option for connecting with your customers and showcasing your offerings. Read our guide to see how email marketing can benefit your small business.

Connecting and building relationships

Consumers like to have an idea of what your business is talking about and that it is thinking about them. They are always looking to know what you have to offer and what new products and services you may have. Emails are an excellent method of informing your current customers about any new information you may have and are an easy and cost-effective method to spread the word. If customers opt-in to receive your emails, they are showing interest in your company and what you have to offer. Do not stray from sending emails to them on a regular basis.

Emails are an excellent option for announcing a new product, new location, and more. They help get the word out quickly to people that you know are interested in what you have to say. Most people check their phones right before going to sleep and directly after they wake up. Having an email from your business right before going to sleep or right after waking will help to keep your business in their minds. Emails provide much more information than a social media post ever could. They are more in-depth and can provide a much more personal connection.

Create a name for yourself

There are so many brands out there that offer everything a consumer could want. How can yours differentiate itself from the competition? Email marketing allows you to develop an identity for your brand by instilling a unique experience through your voice, writing style, and imagery. To determine the path you would like to follow, it is best to develop brand guidelines to ensure continuity throughout your business. Your emails will follow your rules, so they will look the same and contain the same voice and message as all of your other marketing mediums.

To become a leader in your industry, it is essential to have a unique voice and image. Emails will allow your specific voice to be heard by current and potential customers. Furthermore, the more often consumers see your brand, the more likely they are to make a purchase. Emails allow you to convey important information about your business that is too long or important to post on social media.

Showcase your skills

Owning a business shows that you have extensive knowledge of your field. This shows consumers that they can come to your business to learn more about your industry as a whole. Emails do not just have to be sent with discounts and new openings; they should also be utilized for sharing information with the masses. Incorporating blogs and videos into your emails helps to establish you as a thought leader. Blogs will help to bring consumers to your website and draw them into making more purchases. Videos are also a great option as they allow consumers to quickly ingest information when compared to a blog.

Including more information in your emails provides consumers something to look forward to. Blogs and videos are great for this purpose as they give consumers new information in an easily absorbable format. The more information your emails contain, the more your business is seen as an expert to the community. However, it is important to limit the amount of information your emails provide in order to prevent people from being overwhelmed.

Smart use of your time and money

Email marketing is one of the most effective methods to get information to the masses. The cost to send emails is generally meager, and the number of people that you send them to can be immense. Emails can also target multiple audiences at the same time. One email can be used to target two different groups of consumers with a few small changes. The main benefit of email marketing is that you have direct access to your target’s inbox, unlike direct mail, which can be costly and will lead to a much higher cost per acquisition.
Email marketing is an excellent alternative to traditional marketing formats. For example, it is much easier to send an email to your customers than to display a commercial on TV. Emails are more targeted than commercials are, and they directly appeal to your consumers’ needs. Writing an email takes little time compared to producing and putting out a radio advertisement. The time it takes away from your business causes you to potentially lose money and not develop a connection with a potential consumer.

Our thoughts

Email marketing is an excellent option for small businesses. It allows you to quickly and easily share information with your current and potential customers. Emails create a more personal connection than many other forms of communication ever could. Email marketing allows your business to share valuable information and industry knowledge with others, which in turn garners an expert reputation for your business that people can trust. Email marketing is an excellent tool for talking to the masses; however, you must not include too much information or make the messages too targeted. Creating the perfect email can be daunting; let the experts create them for you. Book a consultation today.