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Facebook Management—What Your Business Should Be Doing:

May 18, 2019
By Mushky Lewis

Every business should be using Facebook as a part of its overall marketing. However, using it effectively can be challenging and very time-consuming. Our guide will take you through the right path to managing your businesses in facebook to its fullest potential.

Post regularly to retain your audience:

Regularly posting will help to show consumers that your business has a lot to offer; it will also help consumers notice your post over others. The more you post, the more your business name and products are seen. The key is to keep your branding on topic; you want your posts to tell a story, not a random assembly of products and sales.

Keeping a consistent tone and voice will help to connect you to potential and current consumers further. When it comes to posts, it is essential to remember that it is better to have more quality than quantity. A myriad of posts on different topics is good, but it is far better to have a few posts with higher consumer engagement. Posts that include giveaways are great for increasing engagement. Consumers are more likely to click this post because they know they can receive something in return for their time.

Target with purpose:

Facebook has some of the most robust targeting tools on the internet. Businesses can choose who sees their posts and when. Companies can choose to target everything from location to age, amount of time spent on Facebook, and much more. Using the analytics from your business’s website will help show you who is visiting your site the most. The goal is to target the group of consumers that interacts with your website and to then target it on Facebook. This group is the most likely to frequent your business and make a purchase. Targeting is key to the performance of your posts; targeting the right group will help your post get more clicks and views.

Post with your creative side:

Consumers are more likely to click and interact with a post that has a photo and video over one that is just text. A photo or video gives the consumer something to look at; this helps gain their attention and drive them to your page or website. Posts that have a video are even better than those that contain just a picture. A video helps showcase what your business can offer to a consumer. Live videos are an excellent tool for any business. They are streamed live to your audience and give you the ability to showcase what you have to offer while concurrently interacting with your audience.

Set realistic goals:

Setting goals for Facebook can be hard, and it is crucial to determine first what you want to use the platform for. Facebook can be used for many things; these include email signups, guides, and much more. If your goal is to use Facebook to obtain consumer emails, then you should be pushing an email sign up list. Promoting the email list will help bring consumers from your Facebook audience over to your website. Emails will help showcase offerings and much more.

If you are using Facebook as a help guide, you should be posting videos of product uses and questions. Articles and advice are also relevant in this case. Facebook has many uses and goals that can be set, but it is essential to know what your main goal is when you begin to use it for your business.

Messages:

Facebook Messenger is an excellent tool for communication. You can use Messenger to respond to and answer consumer questions and much more. Messenger allows the option to send sponsored content to Facebook users. This is great for showcasing new products to consumers who do not currently follow your page. Businesses can have their message sent to users who are in line with their target audience. Messenger is, overall, a fantastic tool to help with current and potential consumers.

Our Ideas:

Facebook is an incredibly powerful internet-based marketing tool. Facebook offers the ability to target consumers down to incredibly small parameters. Managing your Facebook should be an essential task that takes time and substantial consideration. Your business needs to determine what its use of Facebook is before it chooses to use it as a part of its marketing efforts. Managing and running a successful business Facebook page can be tiring; let us take that burden off your shoulders.