• May 23, 2018
    How to Create More Engaging Content

    It’s no secret that high-quality content is essential for online success, but how does the average small business owner go about creating it? Consider these five steps as you work to publish top-notch blog posts, web copy and social media updates. 1. Consider your audience. Creating fictional personas for each stage of the buyer’s journey […]

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  • October 18, 2017
    Optimizing Conversions Using Heat Maps

    Are you thinking about changing your website design? With all of the tips and how-to guides available online, you’ll have no problem finding suggestions on what to do next. Before you fix something that may not be broken, however, analyze your current web design and let your audience tell you what’s working and what isn’t […]

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  • August 09, 2017
    Your Go-To Primer on Web Design

    Whether you dabble in web design or depend on the trained eye of a professional, it pays to understand the basics. In short, web design is the preparation and creation of a website. It includes the site’s layout, navigation, colors, fonts and imagery. Ideally, all of these elements work together to promote the brand’s goals. Here are […]

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