• June 06, 2018
    How to Learn From Negative Reviews

    Negative online reviews can be unsettling, but they’re not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it’s often more about the perceived popularity of the brand than how many stars […]

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  • May 26, 2018
    How Often Should You Post

    You really couldn’t ask for a better marketing channel than social media. Of course, even the best platforms require a well-planned marketing strategy. So how can you boost your social presence and gain a larger following? Here are a few best practices. Engage Your Followers Don’t think of social media as a tool for self-promotion; that’s […]

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  • April 04, 2018
    Giving Social Media Automation a Try

    Understandably, the concept of social media automation makes some marketers slightly uneasy. They’re afraid of losing control, looking lazy or even offending their followers. When done right, however, a little bit of automation can save you time, strengthen your brand and make life easier. Where Automation Shines It saves time — Prescheduling several blog posts and […]

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