• April 19, 2017
    How Paid Ads Can Work for You

    SEO, SEM, PPC: The acronym soup of online marketing can get confusing. Search engine marketing (SEM) uses paid advertisements to reach the top of the results page when potential clients search for your products and services. Where search engine optimization (SEO) can take months to gain traction and produce organic results, SEM — also known as pay-per-click (PPC) […]

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