• July 12, 2018
    Four Common SEO Mistakes

    Keywords. Algorithms. Demographics. These often confusing and sometimes contradictory elements can make even the most proficient marketers wary and weary. For this reason, Search Engine Optimization (SEO) owns the distinct title of being the ‘most misunderstood marketing methodology’ in the chess game that is today’s business platform. Knowing the pitfalls of the most common misconceptions […]

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  • May 09, 2018
    How Focusing on SEO Helps Your Business

    The customer journey typically begins with a web search, and if you’re not ranking high in the results, you’re going to be overlooked by potential clients and partners. Here’s how and why you should focus on boosting your search engine optimization efforts. 1. Your keyword strategy should accommodate prospects at all stages of the buyer’s journey. […]

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  • April 19, 2017
    How Paid Ads Can Work for You

    SEO, SEM, PPC: The acronym soup of online marketing can get confusing. Search engine marketing (SEM) uses paid advertisements to reach the top of the results page when potential clients search for your products and services. Where search engine optimization (SEO) can take months to gain traction and produce organic results, SEM — also known as pay-per-click (PPC) […]

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