Referrals are a great way to generate leads, but asking for them requires a bit of finesse. Here are five tips to help you score recommendations to boost your business. 1. Do good work first. Referrals are earned, so you have to create an excellent customer experience every time. While you can mention you’d like to ask for […]
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Referrals are some of the best leads you can get. Why? Because the prospects arrive with a genuine need for your products and services — and they’re coming to you with a ringing endorsement from someone they know and trust. At first, asking for referrals can be awkward, but getting into a referral-generating routine is […]
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Content marketing is evolving. If you’re not prepared to adjust your strategy accordingly, you could lose your competitive advantage. With that in mind, here are four content marketing trends you’ll want to embrace in 2018: 1. Content will inform every stage of the buyer’s journey. When done right, a comprehensive content strategy not only helps draw clients […]
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