• June 20, 2018
    7 Email Marketing Metrics Worth Tracking

    It’s hard to determine the success of an email marketing campaign without tracking key performance indicators. But which details are worth tracking and what do they tell you about the effectiveness of your campaigns? Here are seven metrics to get you started. 1. Email deliverability: This is the percentage of emails that reach recipient inboxes. To […]

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  • March 07, 2018
    5 Tips for Sending Better Emails

    Your email marketing strategy may not be broken, exactly, but that doesn’t mean it can’t be improved upon. Ready for a change? Here are five ways to boost your online efforts so you can strengthen your brand and expand your reach. 1. Personalized Emails Using tokens that draw information from your subscriber data, you can make […]

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  • May 05, 2017
    How to Increase Email Subscribers

    Email marketing may seem like yesterday’s news, but it continues to generate impressive returns on investment (ROI). In fact, U.S. businesses see an average 4,300 percent ROI on email marketing. Learning why it works so well can help you increase your subscriber list. The Email Advantage Email marketing provides a direct line of communication to your audience. […]

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