• May 06, 2019
    How Many Visitors Should Be Subscribing to Your Emails?

    Why you should be using email marketing: Email marketing is an excellent tool for any business, and it helps to engage with your consumers on a large scale. Tools like this help to reach a large portion of your consumer base in a relatively quick and easy fashion. Email marketing is used for a multitude […]

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  • June 20, 2018
    7 Email Marketing Metrics Worth Tracking

    It’s hard to determine the success of an email marketing campaign without tracking key performance indicators. But which details are worth tracking and what do they tell you about the effectiveness of your campaigns? Here are seven metrics to get you started. 1. Email deliverability: This is the percentage of emails that reach recipient inboxes. To […]

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  • March 07, 2018
    5 Tips for Sending Better Emails

    Your email marketing strategy may not be broken, exactly, but that doesn’t mean it can’t be improved upon. Ready for a change? Here are five ways to boost your online efforts so you can strengthen your brand and expand your reach. 1. Personalized Emails Using tokens that draw information from your subscriber data, you can make […]

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