• May 26, 2018
    9 Fundamentals of Copywriting

    Great copywriting is all about strategic word choice and persuading readers to take action. But how do you craft a message that not only connects with the audience, it also stands out from the competition? Let’s review the fundamentals. 1. Know your audience. How can you convince readers to take action if you don’t understand their wants, […]

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  • July 19, 2017
    7 Ways to Drive Traffic to Your Site

    Establishing an online presence is essential in today’s business world. But how do you drive traffic to your website, especially when your marketing budget is next to zero? Here are seven suggestions. 1. Create valuable content. It doesn’t matter if it’s an FAQ, blog post, infographic or video; if you create content that provides value and a […]

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  • June 21, 2017
    Scheduling Content While You’re Away

    If your summertime schedule includes a break from work, you’ve got a little planning to do. How will you handle scheduling content while you’re away? Here are a few ways to maintain this portion of your marketing strategy while you’re out of the office. Create a Calendar There’s no need to put your marketing efforts on […]

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