Do you find lead generation a challenge? If yes, you are not alone. According to research, 58% of businesses stated that lead generation is one of the key challenges for business in 2020.
Many business are still using antiquated lead generation business tools that worked in times past but now have limited value. They have the desire to move on to new techniques but many lack confidence or the know-how to make the switch. If that describes you, why not take a minute to read our in-depth article. It may fill you with inspiration to take the leap and use the latest lead generation technologies.
If you are looking for a free sales platform tool that provides all the basic functionality for your business, then Hubspot is for you. It includes basic Customer Relationship Management software, email templates, and sales content information. You can track what your potential clients are looking at on your site and where they linger. The basic tool is free. However, if you want more functionality you can invest in HubSpot CRM or HubSpot Sales Professional.
The LinkedIn platform famously has over 450 million registered users across all genres of business. This is a great place to pursue your lead generation goals. You could start digging for gold as an individual, however, LinkedIn provides a host of tools that you can use to expedite your search. Check out LinkedIn Sales Solutions to learn more.
It is crucial to learn everything you can from your marketing strategy and each individual customer interaction. InsideSales give you the tools you need to do this. Learn from interactions with your email marketing campaign, including counting email opens, following links in emails, hits to websites, and much more. Data is provided in real-time and so you can make decisions in the fastest time possible.
Tout comes with great functionality that allows you to customize your following of the client’s journey. Called the “Pipeline Playbook”, this feature allows you to follow a potential client all the way through the process and retains relevant data associate with that client. It also allows multiple people to work on the same case without significant loss of data in the interchange.
Yedsware is a prescriptive analytics tool and a smart advisor. Yesware will not only efficiently track your metrics, but it will present it to you will suggestions as to the implications of the data. Yesware provides actionable suggestions in real-time. It is a highly recommended tool.
Tracking metrics and customer behavior online is a crucial step in lead production. However, so is your companies personal relationship with the contact. Calendly is an appointment scheduling tool that integrates with many other business management and CRM tools. Ensure that you never forget another appointment or the context of a meeting by employing Calendly.
Probably the most famous electronic tool of 2020 so far. Thanks to quarantine and the increase in home working, Zoom has been projected into the stratosphere. If you are not yet a regular user of Zoom, you will be pleasantly surprised with its easy to use interface and deep functionality. Its availability on almost every device means that you will be able to follow up face to face with almost any client.
Getting the attention of potential customers is only half of the battle. You will then need to develop a rapport and relationship with them. The tools we have outlined above will help you to do this by gathering vital information.
Lead generation business is built on acquiring, managing, and deploying this information to good use. If you are interested in learning more about lead generation and increasing your e-commerce success, then we are here to help. We leverage our years in the business and e-commerce industry to bring reliable guidance and trustworthy services to our clients. Why not check out our blog to see how we can help you. You can contact us at any time to find out how to take your lead generation strategy to the next level.