Keywords. Algorithms. Demographics. These often confusing and sometimes contradictory elements can make even the most proficient marketers wary and weary. For this reason, Search Engine Optimization (SEO) owns the distinct title of being the ‘most misunderstood marketing methodology’ in the chess game that is today’s business platform. Knowing the pitfalls of the most common misconceptions […]
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It’s hard to determine the success of an email marketing campaign without tracking key performance indicators. But which details are worth tracking and what do they tell you about the effectiveness of your campaigns? Here are seven metrics to get you started. 1. Email deliverability: This is the percentage of emails that reach recipient inboxes. To […]
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Negative online reviews can be unsettling, but they’re not the end of the world. According to a recent study, consumers tend to choose products that have a greater number of reviews, even if those products are rated lower overall. In other words, it’s often more about the perceived popularity of the brand than how many stars […]
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