How Can a Small Business Use Influencer Marketing? Riding The Media Waves By Friending The Wave-Makers The ever-changing pace of the marketing wheel often feels like keeping a grasp on it is almost impossible. We are all well aware, though, that a company who does not engage in well-established marketing campaigns will become obsolete. […]
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Keywords. Algorithms. Demographics. These often confusing and sometimes contradictory elements can make even the most proficient marketers wary and weary. For this reason, Search Engine Optimization (SEO) owns the distinct title of being the ‘most misunderstood marketing methodology’ in the chess game that is today’s business platform. Knowing the pitfalls of the most common misconceptions […]
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It’s hard to determine the success of an email marketing campaign without tracking key performance indicators. But which details are worth tracking and what do they tell you about the effectiveness of your campaigns? Here are seven metrics to get you started. 1. Email deliverability: This is the percentage of emails that reach recipient inboxes. To […]
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